Communication, Barriers and Motivators: Dare Less Apocalypse

Climate crunch questions cover int — Credit: picture alliance / Shotshop | HLPHOTO

Choose your words wisely. Fear, radical change, sacrifice and loss of control often characterise the debate on climate policy. People also often feel annoyed by moral appeals and finger-wagging and when others trie to tell them how they should live. These are poor motors of change. How to proceed instead? Recognizing barriers and turning to motivators of action is more promising. Positive examples from peers can bring change and establish self strengthening new social norms.

Our activities in the are of communication, barriers and motivators

Climate? Yes, it's important. But….

93091031 dpatopbilder Blitze Patrick Pleul

Survey: What do people really think about the socio-ecological transformation?

Freedom, Equality, Climate Protection

Freedom, equality, climate protection. That's how it all comes together. Even if the right-wingers like to twist it and present it differently: the real attack on our freedom is global warming. If it continues unabated, it will progressively impose restrictions on us. But we are able to do something against it. We decide on the best ways and means to combat global warming. Together. That is the freedom we have. More Information here.

Keep Cool and Change Course

One record follows the next: heat, drought, forest fires, heavy rain. And Europe is in the middle of it all. We will feel the consequences even more in many areas of everyday life. Temperatures are rising twice as fast here as elsewhere.
So is the outlook only bleak? Not at all. There is a lot to do. So, keep cool and change course! More information here.

09.03.2026 | Blog/Kommentar, DE, EN, Just European Green Deal, Energize it, industrialize it and make it work, Social media, News | Press

Turning equality into a culture war issue may result in economic self-harm. Dismissing equal opportunities and skills development as so-called »woke«…

more information

27.02.2026 | EN, Just European Green Deal, Social media, News

"View through a series of stacked, unpainted steel car body shells on a production line, creating a tunnel-like perspective. In the centre, a smiling worker in a blue uniform and cap is visible, inspecting the vehicles. Photo: picture alliance / dpa / Julian Stratenschulte."

more information

| Blog/Kommentar, DE, EN, Just European Green Deal, Energize it, industrialize it and make it work, Social media, News | Press

"Thermal image of an interior room showing heat loss through a radiator. The radiator displays a gradient from red-orange (hottest) at the top to yellow-green (cooler) below, while surrounding walls and furniture appear in blue tones (coldest), indicating significant temperature differences and potential energy inefficiency."

Unaffordable housing and energy erode trust — and increase Europe’s vulnerability to coercion. Staying the course on efficiency and renewables creates…

more information

Contact

Friedrich-Ebert-Stiftung Climate and Social Justice

Cours Saint Michel 30e
1040 Brussels, Belgium
+32 23 29 30 33
justclimate(at)fes.de

About us

Team & Contact

Publications

Meirkhanova, Aruzhan

Powering the transition

rebuilding Central Asia's electricity grids for regional resilience

Download publication

Go to Publication

Lowitzsch, Jens ; Bucha, Monika ; Lonscher, Sarah

From access to ownership

energy communities & social inclusion in the EU's energy transition

Download publication

Go to Publication